tanwk (AT) mail.nsysu.edu.tw


Research Interests
2.Consumer behavior
3.E-commerce (such as in the context of tourism, online marketing and technology adoption)


  • PhD (Electrical Engineering), National University of Singapore, Singapore, July 1992 - April 1995
  • MBA (Management), Imperial College, University of London, United Kingdom, October 1998 - September 1999


  • Chinese Culture University, English Program of Global Business (August 2017 - July 2018)
  • Kainan University, Department of Multimedia & M-Commerce (August 2005 - July 2017
  • International Enterprise Singapore (Singapore Trade Development Board) (May 1995 - June 2005)

Journal Articles

  1. Wee-Kheng Tan & Po-Yen Chen, Flash Sales: How Consumers’ Emotional Responses to Negative Word-of-mouth Affect Diagnosticity and Purchase Intentions, Service Business, Vol.17, 2023, pp.1001-1024 (SSCI)
  2. Wee Kheng Tan & Ming-Hsien Chung, Problematic Online Anime (Animation) Use: It’s Relationship with Viewers’ Satisfaction with Life, Emotions, and Emotion Regulation, Acta Psychologica, Vol.240, No.104049, 2023 (SSCI)
  3. Wee-Kheng Tan & Chia-Hua Fan, Does Destination Advertisement Affect Travel Motivation, Emotion Regulation, and Visit Intention Formation?, Service Business, Vol.17, 2023, pp.579-606 (SSCI)
  4. Wee-Kheng Tan, When do Price Discounts Become Attractive? A Study Comparing Discount Strategies on Consumer Perceptions, Asia Pacific Journal of Marketing and Logistics, Vol.35, No.6, 2023, pp.1404-1424 (SSCI)
  5. Wee-Kheng Tan & Chun-Yu Hsu, The Application of Emotions, Sharing Motivations, and Psychological Distance in Examining the Intention to Share COVID-19-related Fake News, Online Information Review, Vol.47, No.1, 2023, pp.59-80 (SSCI)
  6. Wee-Kheng Tan & Chieh-Yu Yang, An Exploration of MMORPG In-Game Virtual-Item Contribution to Game Enjoyment from the Perspectives of Purchase Behavior and Psychological Ownership, Computers in Human Behavior, Vol.134, No.107303, 2022 (SSCI)
  7. Wee-Kheng Tan & Ming-Hsuan Chiang, Readers’ Perceptions of Self-harm Messages on Social Medi, Computers in Human Behavior, Vol.131, No.107209, 2022 (SSCI)
  8. Wee-Kheng Tan & Wei-Hung Chen, How Potential Customers Perceive Companies’ Reply to Negative Reviews?, Service Industries Journal, 2022 (SSCI)
  9. Wee-Kheng Tan & Lu-Ming Chen, That’s Not My Fault: Excuses Given by Players Exhibiting In-Game Intra-Team Aggressive Behavior in Online Games, Computers in Human Behavior, Vol.127, No.107045, 2022 (SSCI)
  10. Wee-Kheng Tan & Hao-Jen Liang, Homo Economicus? An Investigation of Factors Influencing Perceived Comfort of Choosing Paper-based Triple Stimulus Vouchers, Asia Pacific Journal of Marketing and Logistics, Vol.34, No.3, 2022, pp.543-558 (SSCI)
  11. Wee-Kheng Tan & Ping-Hsin Liao, What Triggers Usage of Gift-giving Apps? A Comparison between Users and Non-users, Service Business, Vol.15, No.3, 2021, pp.515-538 (SSCI)
  12. Hsiang-Lan Cheng, Tung-Ching Lin, Wee-Kheng Tan & Chao-Min Chiu, Understanding Employees’ Response to Work-Related After-Hours Use of Instant Messaging Apps: A Stress and Coping Perspective, Online Information Review, 2021 (SSCI)
  13. Wee-Kheng Tan & Bo-Hsiang Chen, Enhancing Subscription-based Ecommerce Services through Gambled Price Discounts, Journal of Retailing and Consumer Services, Vol.61, No.102525, 2021 (SSCI, supported by Ministry of Science and Technology, Taiwan)
  14. Wee-Kheng Tan & Chieh-Yu Yang, The Relationship between Narcissism and Landmark Check-in Behaviour on Social Media, Current Issues in Tourism, Vol.24, No.24, 2021, pp.3489-3507 (SSCI)
  15. Wee-Kheng Tan & Ching-Hsiang Lin, Why do Individuals Word-of-mouth Destinations They Never Visited?, Service Business, Vol.15, No.1, 2021, pp.131-149 (SSCI)
  16. Wee-Kheng Tan & Wei-Jie Wang, The Application of Information Values and Construal Level Theory for Examining Low Cost Carrier Advertisements, Journal of Air Transport Management, Vol.90, No.101957, 2021 (SSCI)
  17. Wee-Kheng Tan & Yen-Cheng Chen, Tourists’ Work-related Smartphone Use at the Tourist Destination: Making an Otherwise Impossible Trip Possible, Current Issues in Tourism, Vol.24, No.11, 2021, pp.1526-1541 (SSCI)
  18. Wee-Kheng Tan & Kuan-Ju Lu, Smartphone Use and Travel Companions’ Relationship, Asia Pacific Journal of Marketing and Logistics, Vol.33, No.4, 2021, pp.1088-1103 (SSCI, supported by Ministry of Science and Technology, Taiwan)
  19. Wee-Kheng Tan & Chan-Yu Lin, Driverless Car Rental at Tourist Destinations: From the Tourists’ Perspective, Asia Pacific Journal of Tourism Research, Vol.25, No.11, 2020, pp.1153-1167 (SSCI)
  20. Wee-Kheng Tan, Destination Selection: Influence of Tourists’ Personality on Perceived Travel Constraints, Journal of Vacation Marketing, Vol.26, No.4, 2020, pp.442-456 (SSCI)
  21. Wee-Kheng Tan & Pin-Ho Liou, Analysis of the Relationship between the Perceived Extent of a Tourist Destination and Smartphone Use, Service Business, Vol.14, No.2, 2020, pp.263-285 (SSCI)
  22. Wee-Kheng Tan & Shih-Yin Huang, Why Visit Theme Parks? A Leisure Constraints and Perceived Authenticity Perspective, Journal of Retailing and Consumer Services, Vol.57, No.102194, 2020 (SSCI)
  23. Wee-Kheng Tan & Kuan-Ju Lu, Smartphone Use at Tourist Destinations: Interaction with Social Loneliness, Aesthetic Scope, Leisure Boredom, and Trip Satisfaction, Telematics and Informatics, Vol.39, 2019, pp.64-74 (SSCI, supported by Ministry of Science and Technology, Taiwan)
  24. Wee-Kheng Tan & Ping-Chen Kuo, Online Information Overload Confusion in Tourism: The Consequences, Information Research, Vol.Paper 826, 2019 (SSCI)
  25. Wee-Kheng Tan & Bo-Yuan Lee, Investigation of Electronic-Word-of-Mouth on Online Social Networking Sites Written by Authors with Commercial Interest, Online Information Review, Vol.43, No.3, 2019, pp.462-480 (SSCI)
  26. Wee-Kheng Tan, Gamification in Aquarium Context: Intention to Play Game that Imparts Knowledge and Promotes Marine Animal Conservation, Information Technology & People, Vol.31, No.6, 2018, pp.1070-1090 (SSCI)
  27. Wee-Kheng Tan, Yung-Jen Hsiao, Shu-Fen Tseng & Chien-Lung Chan, Smartphone Application Personality and Its Relationship to Personalities of Smartphone Users and Social Capital Accrued through Use of Smartphone Social Applications, Telematics and Informatics, Vol.35, No.1, 2018, pp.255-266 (SSCI)
  28. Wee-Kheng Tan, From Fantasy to Reality: A Study of Pre-trip Planning from the Perspective of Destination Image Attributes and Temporal Psychological Distance, Service Business, Vol.12, No.11, 2018, pp.65-14 (SSCI, supported by Ministry of Science and Technology, Taiwan)
  29. Wee-Kheng Tan & Chia-Yu Kuo, The Effects of Sign Value of Travel Blogs on Travellers Motivation, Negotiation and Intention to Travel, International Journal of Services Technology and Management, Vol.24, No.4, 2018, pp.338-355 (EI)
  30. Wee-Kheng Tan, The Effect of Temporal Psychological Distance on Reliance on Word-of-Mouth for Information about Destination Image Attributes, Behaviour & Information Technology, Vol.36, No.11, 2017, pp.1101 -1110 (SSCI, supported by Ministry of Science and Technology, Taiwan)
  31. Wee-Kheng Tan, The Relationship between Smartphone Usage, Tourist Experience and Trip Satisfaction in the Context of a Nature-based Destination, Telematics and Informatics, Vol.34, No.2, 2017, pp.614-627 (SSCI, supported by Ministry of Science and Technology, Taiwan)
  32. Wee-Kheng Tan, Yi-Der Yeh & Ssu-Han Chen, The Role of Social Interaction Element on Intention to Play MMORPG in the Future: From the Perspective of Leisure Constraint Negotiation Process, Games and Culture, Vol.12, No.1, 2017, pp.28-55 (SSCI)
  33. Wee-Kheng Tan, Repeat Visitation: A Study from the Perspective of Leisure Constraint, Tourist Experience, Destination Images, and Experiential Familiarity, Journal of Destination Marketing & Management, Vol.6, No.3, 2017, pp.233-242 (SSCI)
  34. Wee-Kheng Tan & Cheng-En Wu, An Investigation of the Relationships among Destination Familiarity, Destination Image and Future Visit Intention, Journal of Destination Marketing & Management, Vol.5, 2016, pp.214-226 (SSCI)
  35. Wee-Kheng Tan & Yun-Ghang Chang, Place Familiarity and Attachment: Moderators of Travel Blog's Credibility Assessment - Review Adoption Relationship, Journal of Travel & Tourism Marketing, Vol.33, No.4, 2016, pp.453-470 (SSCI, supported by National Science Council, Taiwan)
  36. Wee-Kheng Tan & Yun-Ghang Chang, Electronic-Word-of-Mouth Performance in Different Psychological Distances and Familiarity, Online Information Review, Vol.39, No.4, 2015, pp.449-465 (SSCI, supported by National Science Council, Taiwan)
  37. Wee-Kheng Tan, Po-Wei Lee & Che-Wei Hsu, Investigation of Temporal Dissociation and Focused Immersion as Moderators of Satisfaction-Continuance Intention Relationship: Smartphone as an Example, Telematics and Informatics, Vol.32, No.4, 2015, pp.745-754 (SSCI)
  38. Wee-Kheng Tan & Meng-Syun Sie, The Impact of Personal Innovativeness on Product Aesthetics and Self-connection with Brand: A Case Study of Mobile Phone Users, Behaviour & Information Technology, Vol.34, No.3, 2015, pp.316-325 (SSCI)
  39. Wee-Kheng Tan & Chia-Yu Kuo, Prioritization of Facilitation Strategies of Park and Recreation Agencies through DEMATEL Analysis, Asia Pacific Journal of Tourism Research, Vol.19, No.8, 2014, pp.859-875 (SSCI)
  40. Wee-Kheng Tan & Cheng-Yi Yang, Internet Applications Use and Personality, Telematics and Informatics, Vol.31, No.1, 2014, pp.27-38 (SSCI)
  41. Wee-Kheng Tan & Chia-Yu Kuo, The Effect of Aesthetic-Image Value of Travel Expert Blogs on the Intention to Travel: An Exploratory Study, Current Issues in Tourism, Vol.17, No.8, 2014, pp.657-665 (SSCI)
  42. Wee-Kheng Tan & Yu-Chung Chang, Improving Users' Credibility Perception of Travel Expert Blogs: Useful Lessons from Television Travel Shows, Information Research, Vol.18, No.2, 2013, pp.Paper 579 (SSCI)
  43. Wee-Kheng Tan & Chia-Yen Tang, Does Personality Predict Tourism Information Search and Feedback Behaviour?, Current Issues in Tourism, Vol.16, No.4, 2013, pp.388-406 (SSCI)
  44. Wee-Kheng Tan, Wei-Cheng Liu & Yu-Ning Hu, Finding the Crucial Factors for Sustainable Development of Rural-based Tourist Destinations: Using Nanzhuang, Taiwan as a Case Study, Service Business, Vol.7, No.4, 2013, pp.623-640 (SSCI)
  45. Wee-Kheng Tan & Tong-He Chen, The Usage of Online Tourist Information Sources in Tourist Information Search - An Exploratory Study, The Service Industries Journal, Vol.32, No.3, 2012, pp.451-476 (SSCI)
  46. Wee-Kheng Tan & Yu-Jie Tan, An Exploratory Investigation of the Investment Information Search Behavior of Individual Domestic Investors, Telematics and Informatics, Vol.29, No.2, 2012, pp.187-203 (SSCI)
  47. Wee-Kheng Tan & Yu-Jie Tan, Transformation of Smart-card-based Single-purpose e-Micropayment Scheme to Multi-purpose Scheme: A Case Study, Expert Systems with Applications, Vol.39, No.3, 2012, pp.2306-2313 (SCI)
  48. Wee-Kheng Tan, Yi-Der Yeh, Shin-Jia Chen, Yu-Cheng Lin & Chia-Yu Kuo, Using DEMATEL and the Smartphone as a Case Study to Investigate How Consumers Evaluate Many Features of a Product Collectively, International Journal of Applied Mathematics and Informatics, Vol.6, No.3, 2012, pp.117-125
  49. Wee-Kheng Tan & Yu-Chung Chang, QR Code as an On-site Tourism Information Source, Information Technology and Tourism, Vol.13, No.2, 2012, pp.75-91
  50. Wee-Kheng Tan, Yi-Der Yeh, Chih-Chin Yang & Chia-Yen Tang, A Study on the Impact of Internet on the Experience Attributes of Tourism and Hospitality Products, and the Search and Purchase Behavior of Consumers, Electronic Commerce Studies, Vol.10, No.1, 2012, pp.97-120
  51. Wee-Kheng Tan & Yung-Lun Chung, Buyer's Mindset about Online Purchase and Auction, and its Effect on Payment Choice, IADIS International Journal on WWW/Internet, Vol.VIII, No.2, 2010, pp.118-135
  52. Wee-Kheng Tan & Shih-Kuo Chen, An Analysis of the Factors Influencing Success of Bank-Issued Micropayment Systems in Taiwan, Journal of Systems and Information Technology, Vol.10, No.1, 2008, pp.5-21

National Science Council Projects

  1. An Investigation of Relationship between Narcissism, Travel Motivation and Destination Attractions’ Preference in the Presence of Temporal Psychological Distance, 主持人, 2021-8-1-2022-7-31
  2. An Investigation of Gambled Price Discount, 主持人, 2019-8-1-2020-7-31
  3. How the Use of Smartphone Affects Relationship between Travel Companions at Tourist Destination, 主持人, 2017-8-1-2018-7-31
  4. An Investigation of the Effects of Usage of Smartphone at the Tourist Destination on Tourist Experience, 主持人, 2015-8-1-2016-7-31
  5. Using Construal Level Theory for Destination Image Attributes Assessment and Explaining Tourism Information Search Behavior Related to Destination Image Attributes, 主持人, 2014-8-1-2015-7-31
  6. Using Tourism Electronic Word-of-Mouth to Understand Tourism Information Consumer Behavior at Various Stages of Tourism Information Cycle, 主持人, 2013-8-1-2014-7-31