管(CM) 4084

07-5252000 #4714



Research Interests
2.Consumer behavior
3.E-commerce (such as in the context of tourism, online marketing and technology adoption)


  • PhD (Electrical Engineering), National University of Singapore, Singapore, July 1992 - April 1995
  • MBA (Management), Imperial College, University of London, United Kingdom, October 1998 - September 1999


  • Chinese Culture University, English Program of Global Business (August 2017 - July 2018)
  • Kainan University, Department of Multimedia & M-Commerce (August 2005 - July 2017
  • International Enterprise Singapore (Singapore Trade Development Board) (May 1995 - June 2005)

Journal Articles

  1. Wee-Kheng Tan & Kuan-Ju Lu, Smartphone Use at Tourist Destinations: Interaction with Social Loneliness, Aesthetic Scope, Leisure Boredom, and Trip Satisfaction, Telematics and Informatics, Vol.39, 2019, pp.64-74 (SSCI, supported by Ministry of Science and Technology, Taiwan)
  2. Wee-Kheng Tan & Ping-Chen Kuo, Online Information Overload Confusion in Tourism: The Consequences, Information Research, Vol.Paper 826, 2019 (SSCI)
  3. Wee-Kheng Tan & Bo-Yuan Lee, Investigation of Electronic-Word-of-Mouth on Online Social Networking Sites Written by Authors with Commercial Interest, Online Information Review, Vol.43, No.3, 2019, pp.462-480 (SSCI)
  4. Wee-Kheng Tan, Gamification in Aquarium Context: Intention to Play Game that Imparts Knowledge and Promotes Marine Animal Conservation, Information Technology & People, Vol.31, No.6, 2018, pp.1070-1090 (SSCI)
  5. Wee-Kheng Tan, Yung-Jen Hsiao, Shu-Fen Tseng & Chien-Lung Chan, Smartphone Application Personality and Its Relationship to Personalities of Smartphone Users and Social Capital Accrued through Use of Smartphone Social Applications, Telematics and Informatics, Vol.35, No.1, 2018, pp.255-266 (SSCI)
  6. Wee-Kheng Tan, From Fantasy to Reality: A Study of Pre-trip Planning from the Perspective of Destination Image Attributes and Temporal Psychological Distance, Service Business, Vol.12, No.11, 2018, pp.65-14 (SSCI, supported by Ministry of Science and Technology, Taiwan)
  7. Wee-Kheng Tan & Chia-Yu Kuo, The Effects of Sign Value of Travel Blogs on Travellers Motivation, Negotiation and Intention to Travel, International Journal of Services Technology and Management, Vol.24, No.4, 2018, pp.338-355 (EI)
  8. Wee-Kheng Tan, The Effect of Temporal Psychological Distance on Reliance on Word-of-Mouth for Information about Destination Image Attributes, Behaviour & Information Technology, Vol.36, No.11, 2017, pp.1101 -1110 (SSCI, supported by Ministry of Science and Technology, Taiwan)
  9. Wee-Kheng Tan, The Relationship between Smartphone Usage, Tourist Experience and Trip Satisfaction in the Context of a Nature-based Destination, Telematics and Informatics, Vol.34, No.2, 2017, pp.614-627 (SSCI, supported by Ministry of Science and Technology, Taiwan)
  10. Wee-Kheng Tan, Yi-Der Yeh & Ssu-Han Chen, The Role of Social Interaction Element on Intention to Play MMORPG in the Future: From the Perspective of Leisure Constraint Negotiation Process, Games and Culture, Vol.12, No.1, 2017, pp.28-55 (SSCI)
  11. Wee-Kheng Tan, Repeat Visitation: A Study from the Perspective of Leisure Constraint, Tourist Experience, Destination Images, and Experiential Familiarity, Journal of Destination Marketing & Management, Vol.6, No.3, 2017, pp.233-242 (SSCI)
  12. Wee-Kheng Tan & Cheng-En Wu, An Investigation of the Relationships among Destination Familiarity, Destination Image and Future Visit Intention, Journal of Destination Marketing & Management, Vol.5, 2016, pp.214-226 (SSCI)
  13. Wee-Kheng Tan & Yun-Ghang Chang, Place Familiarity and Attachment: Moderators of Travel Blog's Credibility Assessment - Review Adoption Relationship, Journal of Travel & Tourism Marketing, Vol.33, No.4, 2016, pp.453-470 (SSCI, supported by National Science Council, Taiwan)
  14. Wee-Kheng Tan & Yun-Ghang Chang, Electronic-Word-of-Mouth Performance in Different Psychological Distances and Familiarity, Online Information Review, Vol.39, No.4, 2015, pp.449-465 (SSCI, supported by National Science Council, Taiwan)
  15. Wee-Kheng Tan, Po-Wei Lee & Che-Wei Hsu, Investigation of Temporal Dissociation and Focused Immersion as Moderators of Satisfaction-Continuance Intention Relationship: Smartphone as an Example, Telematics and Informatics, Vol.32, No.4, 2015, pp.745-754 (SSCI)
  16. Wee-Kheng Tan & Meng-Syun Sie, The Impact of Personal Innovativeness on Product Aesthetics and Self-connection with Brand: A Case Study of Mobile Phone Users, Behaviour & Information Technology, Vol.34, No.3, 2015, pp.316-325 (SSCI)
  17. Wee-Kheng Tan & Chia-Yu Kuo, Prioritization of Facilitation Strategies of Park and Recreation Agencies through DEMATEL Analysis, Asia Pacific Journal of Tourism Research, Vol.19, No.8, 2014, pp.859-875 (SSCI)
  18. Wee-Kheng Tan & Cheng-Yi Yang, Internet Applications Use and Personality, Telematics and Informatics, Vol.31, No.1, 2014, pp.27-38 (SSCI)
  19. Wee-Kheng Tan & Chia-Yu Kuo, The Effect of Aesthetic-Image Value of Travel Expert Blogs on the Intention to Travel: An Exploratory Study, Current Issues in Tourism, Vol.17, No.8, 2014, pp.657-665 (SSCI)
  20. Wee-Kheng Tan & Yu-Chung Chang, Improving Users' Credibility Perception of Travel Expert Blogs: Useful Lessons from Television Travel Shows, Information Research, Vol.18, No.2, 2013, pp.Paper 579 (SSCI)
  21. Wee-Kheng Tan & Chia-Yen Tang, Does Personality Predict Tourism Information Search and Feedback Behaviour?, Current Issues in Tourism, Vol.16, No.4, 2013, pp.388-406 (SSCI)
  22. Wee-Kheng Tan, Wei-Cheng Liu & Yu-Ning Hu, Finding the Crucial Factors for Sustainable Development of Rural-based Tourist Destinations: Using Nanzhuang, Taiwan as a Case Study, Service Business, Vol.7, No.4, 2013, pp.623-640 (SSCI)
  23. Wee-Kheng Tan & Tong-He Chen, The Usage of Online Tourist Information Sources in Tourist Information Search - An Exploratory Study, The Service Industries Journal, Vol.32, No.3, 2012, pp.451-476 (SSCI)
  24. Wee-Kheng Tan & Yu-Jie Tan, An Exploratory Investigation of the Investment Information Search Behavior of Individual Domestic Investors, Telematics and Informatics, Vol.29, No.2, 2012, pp.187-203 (SSCI)
  25. Wee-Kheng Tan & Yu-Jie Tan, Transformation of Smart-card-based Single-purpose e-Micropayment Scheme to Multi-purpose Scheme: A Case Study, Expert Systems with Applications, Vol.39, No.3, 2012, pp.2306-2313 (SCI)
  26. Wee-Kheng Tan, Yi-Der Yeh, Shin-Jia Chen, Yu-Cheng Lin & Chia-Yu Kuo, Using DEMATEL and the Smartphone as a Case Study to Investigate How Consumers Evaluate Many Features of a Product Collectively, International Journal of Applied Mathematics and Informatics, Vol.6, No.3, 2012, pp.117-125
  27. Wee-Kheng Tan & Yu-Chung Chang, QR Code as an On-site Tourism Information Source, Information Technology and Tourism, Vol.13, No.2, 2012, pp.75-91
  28. Wee-Kheng Tan, Yi-Der Yeh, Chih-Chin Yang & Chia-Yen Tang, A Study on the Impact of Internet on the Experience Attributes of Tourism and Hospitality Products, and the Search and Purchase Behavior of Consumers, Electronic Commerce Studies, Vol.10, No.1, 2012, pp.97-120
  29. Wee-Kheng Tan & Yung-Lun Chung, Buyer's Mindset about Online Purchase and Auction, and its Effect on Payment Choice, IADIS International Journal on WWW/Internet, Vol.VIII, No.2, 2010, pp.118-135
  30. Wee-Kheng Tan & Shih-Kuo Chen, An Analysis of the Factors Influencing Success of Bank-Issued Micropayment Systems in Taiwan, Journal of Systems and Information Technology, Vol.10, No.1, 2008, pp.5-21

National Science Council Projects

  1. An Investigation of Gambled Price Discount, 主持人, 2019-8-1-2020-7-31
  2. How the Use of Smartphone Affects Relationship between Travel Companions at Tourist Destination, 主持人, 2017-8-1-2018-7-31
  3. An Investigation of the Effects of Usage of Smartphone at the Tourist Destination on Tourist Experience, 主持人, 2015-8-1-2016-7-31
  4. Using Construal Level Theory for Destination Image Attributes Assessment and Explaining Tourism Information Search Behavior Related to Destination Image Attributes, 主持人, 2014-8-1-2015-7-31
  5. Using Tourism Electronic Word-of-Mouth to Understand Tourism Information Consumer Behavior at Various Stages of Tourism Information Cycle, 主持人, 2013-8-1-2014-7-31